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Get Engaged – At
Work and In Life!
Resources You May Find Helpful
Major Categories Below:
Fundamental Business
Financial Concepts
Marketing - The Basics
Marketing - Beyond the Basics
Marketing - Joint Ventures (a Must Read!)
Sales
Promotion
Entrepreneurial Resources
- Starting or Growing a Business, Business Plans, and more...
Other
Fundamental Business Financial Concepts
Understanding business can really be quite simple. All businesses do what they do to make a profit.
Profit is not evil; the quest for profit is what makes people strive to create new and better things, processes and results.
Capitalizing Income Streams Into Asset Value
The Dupont Financial Analysis System And Why It Is Important
Marketing - The Basics
Why People Buy Your Product or Service
Achieving a Marketing Advantage Through Your Unique Selling Proposition
How to Develop Your Unique Selling Proposition
Developing Your Verbal Logo, by Gary Lockwood
Developing A Unique Selling Position or USP, by Terry Dean
Target or Niche Marketing - What is the Specific Target Audience You Will Sell To?
Identify Your Target Market - an excellent tutorial available from the Small Business Administration
Marketing - Beyond the Basics (but not very much beyond)
A Strategic Marketing Plan is a Must!
Think In Terms Of Solutions To Customers' Problems
Market Research - Your Guide to Intelligent Decision Making
Price - Sell On Benefits, Not On Price
Don't Be The Best. Be The First!, by Michel Fortin
Selecting Your Product Correctly Is Critical To Your Success
How To Increase Your Contacts To Orders Ratio: Get Testimonials!
Guarantees That Reassure the Customer and Skyrocket Sales
The Unexpected "Thank You" Will Bring You Surprising Results
13 More Marketing Tips To Supercharge Your Business
Marketing - Joint Ventures
Joint Venture Marketing - Putting Your Hidden Assets to Use
What is a Joint Venture? Why Does It work?
How Can Joint Ventures Be Set Up?
Applying Joint Ventures to Internet Marketing
Joint Venturing Your Way to Wealth; How to Start With Nothing and Make a Literal Fortune With Little or No Risk... By Michael EnlowSales
Breaking Through the Sales Barriers - PDQ
Before Telling Them Why They Should Buy ... Find Out Why They Shouldn't, by Chris Ayers
How to Close Sales in the 2,000's and Beyond, by Michael Fortin
Promotion
The AIDA Formula - Time Tested, Buyer Approved
Make Your Messages Understood, Believed and Acted Upon
11 Types of Effective Headlines
Getting Started Writing Your Headlines
"Cut-Throat, Killer" Advertising, by Sales Promoters Paradise
Other
The Deming Management Method, by Mary Walton
Dialogue: A Proposal (Bohm, et al)
If the Job Could Talk, by Bill Bonnstetter (PDF file)
“I Quit But I Forgot to Tell You”: The Disengaged Worker, by Terry Kabachnick (PDF file)